Can Sonos take on Apple, Google, Amazon? Do we need a yellow iPhone? Vertical Hold Ep 419

Can Sonos’ new smart speakers take on Apple’s mighty HomePods? Is a product “new” if it’s just in a new colour? Special guest Pickr’s Leigh Stark!

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It’s a new era… oh, I see what they did there…

Sonos has unveiled its latest smart speakers, the Era 100 and Era 300 speakers — but does the company that once led the way in integrated sound systems still have a story to tell in an era of HomePods, Echo Shows and Google Speakers? We chat to Pickr’s Leigh Stark to try to figure out where Sonos truly sits.

Meanwhile, Apple has a new iPhone!

Insert Donovan or Coldplay lyric here, depending on your frame of reference.

Well… sort of. But not really. It’s the iPhone 14, or iPhone 14 Plus (but not the iPhone 14 Pro or Pro Max)… in Yellow.

Do these kind of mid-cycle product “refreshes” really matter? And who wants a yellow phone anyway?


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Award-winning Australian technology news podcast Vertical Hold: Behind The Tech News dives into the big stories of the week. Joined by Australia’s leading tech journalists every Friday, co-hosts @adam_turner and @alexkidman channel-surf through the headlines in search of the big picture. About/Contact us